I'm excited with Meidorimin's BGM in front of Fuji soba. The maid cafe, which has spread all over the country starting from Akihabara since around 2000, has shrunk in size, but it is still working hard to survive. In this day and age, the number of stores was already decreasing. I think everyone involved is really having a hard time. In addition, due to the influence of the raid by the wind management law of some malicious stores, the environment surrounding maid cafes has become even stricter, but there are also bright topics such as the opening of new stores. Akihabara's famous street corner maid. You're trying your best to speak out, aren't you? At this time of year, my eyes get hot in the cold wind blowing at night. But I'm just passing by staring straight at one point. I investigated the current situation of such a maid cafe!
Table of Contents
・[2022] There are only a few new maid cafes in Akihabara.
・Five maid cafes in Akihabara are caught for "violation of the Wind Management Act".
・Maid cafes developed overseas also survive.
[2022] There are only a few new maid cafes in Akihabara.
After all, it's a mainstream con cafe. I think it's an ant if you have a solid concept. I wonder if it's hard to go to a shop that recommends alcohol like that. Meanwhile, "Little Star Rabbit", a maid cafe for the first time in 4 years, has opened from TOYGROUP, which has multiple stores mainly in the Akihabara area. ※In addition, a new store "Baby Dragon" will open in Akihabara in November! Toy Group, it seems to be the 5th store in total. Awesome.. In honor of that Little Star Rabbit, I would like to introduce it to you.
The concept is "Stars and Rabbits", and the inside of the store with the theme of space and a maid in a cute uniform will welcome you. It's full of events so far.
・Summer Approaching Lemon Sour Festival
・Tanabata Party
・Fricos Event
・Little Star Rabbit Halloween
And so on! You have a lot of momentum.
I like Tokoro, which is not a half-baked con cafe, but has a solid concept. By the way, he is currently in the middle of a Halloween event. Cheki looks fun... The new store openings in Akihabara this year are limited to a few stores, including Little Star Rabbit, and the explosive momentum like before has been overshadowed. However, maids are indispensable in Akihabara! As a Kumao of this generation, I just wish for the prosperity of a new generation of maid cafes with such an up-and-coming new concept. This is an article introducing the anime of Maid Cafe! Please take a look at it as well.
Five maid cafes in Akihabara were caught for "violation of the Wind Management Act"
Around May 2021, a maid cafe in Akihabara was exposed by the wind management law. There seems to be a problem with excessive customer attraction and customer service, and there is information that he was also worried about the security aspect of the Akihabara area. This is a social problem, and it can be said that the impact on the state of the city of Akihabara was great. In recent years, cafes with themes like maid cafes have been called "concept cafes", and this disturbance ended in the form of simultaneous detection of other con cafes. Originally, Concafe is just a "cafe", so you can operate without violating the rules of the Wind Management Law. Therefore, there are great advantages on the management side, such as being able to hire high school students, which is a relatively inexpensive labor force, within the law, and it is not more difficult than necessary to find a property to open a store. Also, from the perspective of working women, they can earn more than ordinary coffee shops, and there is no obligation to participate in disreputable conversations, so it seems that there are many applications for recruitment. I'm worried that the service industry, which is difficult to draw the line of the concafe industry, will shrink further due to this detection.
Maid cafes developed overseas have also survived.
"Meidreamin", which expanded to Bangkok, Thailand about 10 years ago, continues to be active by increasing the number of stores to 3 stores. By making full use of SNS to accurately grasp the needs of local customers, we are contributing to the cafe boom in Bangkok. I wonder if such a shop suddenly appears in an area where the "tea-tea" culture is strongly rooted. Now it's a time when Japanese otaku can have a certain number in each country. However, there is no doubt that it is a case where Meidorino's hard management efforts have come to fruition.
A summary
In this way, maid cafes are not in decline, but they continue to work hard to expand the genre as a kind of concept cafe and seek new advantages in the system. I'm looking forward to seeing what kind of changes the struggle for survival will make in the future. Stores with physical strength to expand overseas, stores that are trying to expand service provision with online content, stores that seek business opportunities in local cities and other places instead of Akihabara, and industries where survival is taking various approaches. Since it is a store business that is important to attract customers in the first place, the number of stores that focus on creating attractive stores will increase in the process of restoring the stability of the world and the times. I'm looking forward to that.
In addition, we can't ignore the fact that there was a difference in profitability as the reason why the maid cafe, which once flourished, was changed to a new genre called Concafe. Of course, if it is the natural flow of the industry to imitate successful people, it is also the principle of competition that uniform service will be disgusted, and selection & innovation will occur. However, I don't think visitors to Akihabara will be convinced by the service that Moe is not basic. Rather, if it becomes a city that does not rely on this moe, it will change the history of Akihabara. Maybe we are witnessing the moment when the turning point is wavering now.
Isn't it the existence of whether Concafe can change or maintain the future of Akihabara? That's why I think. Well, unexpectedly, a large commercial company that develops an urban area or a real estate development company may decide... I would like to hear the opinions of everyone who is reading this article. Please feel free to write in the comments section!
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