Pokémon Lovers, Don’t Miss This! The Ultimate Guide to Japan’s Local Pokémon Across 47 Prefectures
Introduction
Did you know that in Japan, Pokémon aren’t just game characters—they’re official tourism ambassadors across the country? Many fans around the world love Pikachu, Charizard, or Eevee, but there’s a hidden world few overseas travelers know: each of Japan’s 47 prefectures has its own “Local Pokémon,” selected to represent local culture, history, and natural beauty.
This unique project, called Pokémon Local Acts, started as part of regional revitalization efforts, especially after the Tohoku earthquake in 2011. Local governments and The Pokémon Company joined forces, assigning specific Pokémon to prefectures to boost tourism, create community events, and even produce exclusive merchandise. Today, travelers visiting Japan can find Pokémon manhole covers, large public art, themed trains, and local shops selling limited-edition Pokémon goods tied to their region’s chosen character.
Right now, there’s never been a better time to explore Japan’s Pokémon secrets. The Japanese yen has weakened significantly against major currencies. As of June 2025, 1 US dollar equals about ¥157.40, compared to around ¥108.50 five years ago. That shift makes Japan noticeably cheaper for foreign visitors. Hotels, meals, and especially Pokémon shopping sprees in places like Akihabara are now far more affordable. For example, a Pikachu plush that costs ¥2,200 (including tax) comes to about $13.97 USD—an incredible deal compared to prices in international Pokémon Centers or online resellers.
Beyond the prices, there’s something truly magical about discovering Pokémon in real-world locations. Imagine spotting a Lapras sculpture by the ocean in Miyagi Prefecture, hunting Pokémon manhole covers in the streets of Kagawa, or stumbling across Slowpoke-themed udon dishes in Shikoku. These hidden Pokémon experiences create memories beyond any virtual game.
Many overseas fans dream of visiting Tokyo’s Pokémon Centers or attending Pokémon events like Pokémon GO Fest. Yet few realize how deep Pokémon has embedded itself into Japan’s regional culture. This guide aims to unveil these secrets, showcasing the Local Pokémon for each prefecture, the reasons behind their selection, and how fans can plan a once-in-a-lifetime trip to discover them all.
In the following sections, we’ll explore how Local Pokémon were chosen, highlight incredible photo spots, reveal special merchandise only found in specific areas, and even suggest travel plans that make the most of the current favorable exchange rates. If you’re a Pokémon lover, don’t miss this journey—it’s truly a side of Japan you’ve probably never seen.
The Story Behind Local Pokémon
Many overseas Pokémon fans know Japan as the homeland of Pikachu, but few realize that Pokémon have become deeply entwined with Japanese local culture and tourism. This connection began not just as marketing but as a heartfelt response to one of Japan’s greatest modern tragedies—the 2011 Tohoku Earthquake and Tsunami.
In the aftermath of the disaster, the regions of Miyagi, Iwate, and Fukushima were not only physically devastated but also faced severe declines in tourism and public morale. Seeking to bring hope and visitors back to these areas, local governments partnered with The Pokémon Company to create the first official “Local Pokémon” projects. One of the earliest symbols of this effort was Lapras, chosen as Miyagi Prefecture’s ambassador. Known for its gentle nature and affinity with water, Lapras became a perfect emblem for a region surrounded by the ocean and in need of revival.
From this initial project, the idea blossomed into the nationwide initiative known as Pokémon Local Acts. The core concept is simple yet powerful: assign Pokémon to represent each prefecture based on local characteristics, folklore, natural features, or even linguistic puns. For example:
Alolan Vulpix was selected for Hokkaido because of its white, snow-like fur, matching the region’s icy landscapes.
Slowpoke became the symbol of Kagawa Prefecture because of the wordplay between “Yadon” (Slowpoke’s Japanese name) and “udon,” the region’s famous noodle dish.
Sandshrew represents Tottori Prefecture, home to Japan’s largest sand dunes.
These Pokémon assignments are not random mascots but chosen for meaningful connections to local identity. The collaborations include:
Pokémon-themed manhole covers installed in cities and small towns, turning streets into Pokémon treasure hunts.
Limited-edition merchandise such as postcards, plushies, and keychains available only in specific regions.
Regional events and festivals featuring costumed Pokémon appearances, photo spots, and local culinary collaborations.
As Pokémon Local Acts spread across Japan, they evolved from a regional recovery initiative into a powerful tool for nationwide tourism promotion. Today, prefectures actively promote their Pokémon partners on official websites, at train stations, airports, and even in souvenir shops. Foreign travelers visiting Japan may stumble upon these unique features without realizing they are part of a much larger project.
With the current weak yen, it’s even more affordable for travelers to explore regional Japan and collect exclusive Pokémon items. For instance, Pokémon-themed manhole cover magnets usually cost around ¥500–¥700, equivalent to roughly $3.18–$4.45 USD as of June 2025. Compared to many overseas collectible prices, this makes hunting these regional treasures surprisingly budget-friendly.
Understanding the story behind Local Pokémon helps transform a casual Pokémon fan’s trip into a journey of cultural discovery. It’s not merely about catching creatures—it’s about discovering the real-world places that inspired them, learning regional traditions, and bringing home unique memories that few international visitors know exist.
Complete Guide: Pokémon by Prefecture
Hokkaido & Tohoku Block
Hokkaido — Alolan Vulpix
Hokkaido, Japan’s northernmost prefecture, is renowned for its snowy winters and pristine landscapes. The chosen Local Pokémon here is Alolan Vulpix, with its beautiful white fur resembling the snow and ice that cover Hokkaido for much of the year. Visitors to Sapporo Station can spot large panels featuring Alolan Vulpix, and special plushies are sold at Hokkaido airports and souvenir shops.
Photo Spot: Alolan Vulpix panels at Sapporo Station and New Chitose Airport
Exclusive Goods: Alolan Vulpix keychains and plushies priced around ¥2,200 ($13.97 USD)
Aomori — Geodude
Aomori might surprise many fans with its choice of Geodude as the Local Pokémon. The region is known for its rugged mountains and rocky coastlines, making Geodude’s rocky body a fitting symbol. Some local souvenirs even feature Geodude combined with Aomori’s iconic apples, adding a fun regional twist.
Photo Spot: Aomori Station displays featuring Geodude artwork
Exclusive Goods: Apple-themed Geodude magnets costing about ¥660 ($4.19 USD)
Iwate — Geodude
Iwate shares Geodude as its Local Pokémon, but with a different regional spin. Here, Geodude represents the rocky landscape and historic stone structures. A prominent Geodude statue near Morioka Station has become a popular selfie spot for visiting fans.
Photo Spot: Geodude statue outside Morioka Station
Exclusive Goods: Stone-pattern Geodude keychains priced around ¥880 ($5.59 USD)
Miyagi — Lapras
Miyagi Prefecture, located along Japan’s northeastern coast, chose Lapras as its Local Pokémon, symbolizing resilience and connection to the ocean. After the 2011 tsunami, Lapras became an ambassador of hope for the region. Travelers can even book a Lapras-themed cruise in Matsushima Bay, blending Pokémon magic with breathtaking coastal views.
Photo Spot: Matsushima Bay Lapras-themed sightseeing boats
Exclusive Goods: Lapras-themed sweets and plushies ranging from ¥1,100–¥3,300 ($6.98–$20.96 USD)
Akita — Geodude
In Akita, Geodude was selected due to the region’s mountainous terrain and traditional stone constructions. Special regional artwork combines Geodude with images of Akita’s famous Kanto Festival, where towering poles with lanterns sway dramatically in the streets.
Photo Spot: Geodude banners during the Akita Kanto Festival
Exclusive Goods: Lantern-themed Geodude pins priced at ¥550 ($3.49 USD)
Yamagata — Geodude
Yamagata’s beautiful mountains and historic stone temples inspired the choice of Geodude. Travelers may discover Pokémon-themed signboards at hot springs resorts, encouraging visitors to explore both nature and local Pokémon ties.
Photo Spot: Geodude signs at Zao Onsen ski area
Exclusive Goods: Hot-spring themed Geodude towels for around ¥770 ($4.89 USD)
Fukushima — Chansey
Fukushima chose Chansey as its Local Pokémon, symbolizing luck and health. Chansey has appeared widely in Fukushima’s tourism campaigns, often promoting recovery from the 2011 disaster. Visitors may spot Chansey-themed decorations at Fukushima Station and local shops.
Photo Spot: Chansey murals inside Fukushima Station
Exclusive Goods: Chansey plush mascots priced at ¥1,650 ($10.47 USD)
These prefectures not only celebrate Pokémon culture but also offer unique, regional Pokémon-themed experiences. For travelers, visiting these areas means discovering rare souvenirs and capturing photos that few fans outside Japan have ever seen. In an age where the yen is weaker than it’s been in years, Pokémon tourism has never been more accessible—or affordable.
Kanto Block
Ibaraki — Arcanine
Ibaraki Prefecture is home to scenic landscapes like Mount Tsukuba and Kasumigaura Lake. Its Local Pokémon, Arcanine, symbolizes strength and fiery spirit, traits admired in the local community. Arcanine also connects to Ibaraki’s cultural festivals, where fire plays a symbolic role. Limited-edition Arcanine charms and stationery are sold at regional souvenir shops.
Photo Spot: Arcanine banners at Tsukuba Station during local festivals
Exclusive Goods: Arcanine acrylic stands for around ¥1,320 ($8.38 USD)
Tochigi — Bulbasaur
Tochigi’s lush greenery and world-famous Nikko area inspired the selection of Bulbasaur as its Local Pokémon. Bulbasaur’s plant bulb represents the abundant forests and the region’s historical gardens. Special Bulbasaur-themed items often feature Nikko’s iconic red bridges and shrines.
Photo Spot: Bulbasaur murals in Nikko’s tourist center
Exclusive Goods: Bulbasaur postcards priced at ¥330 ($2.09 USD)
Gunma — Geodude
Gunma, famous for hot springs like Kusatsu Onsen and dramatic mountains, chose Geodude to reflect its rocky terrain and traditional stone bath constructions. Travelers often find Geodude-themed signage at hot spring resorts and local train stations.
Photo Spot: Geodude displays at Kusatsu Onsen’s Yubatake hot spring field
Exclusive Goods: Geodude bath towels for around ¥770 ($4.89 USD)
Saitama — Scizor
Saitama selected Scizor, reflecting the prefecture’s strong manufacturing and industrial traditions. The Pokémon’s steel body and sleek design align with Saitama’s image as a hub for craftsmanship. Scizor-themed goods include metal keychains and exclusive station souvenirs.
Photo Spot: Scizor statues in front of Omiya Station
Exclusive Goods: Metal Scizor keychains priced at ¥990 ($6.28 USD)
Chiba — Exeggutor
Chiba Prefecture is known for its coastal areas and tropical ambiance, making Exeggutor (especially its Alolan form) a fitting choice. The Pokémon’s palm-tree appearance mirrors the region’s seaside resorts and summer festivals. Visitors will find Exeggutor plush toys and beach accessories in shops around Chiba’s Narita Airport and seaside towns.
Photo Spot: Exeggutor panels at Narita Airport arrival gates
Exclusive Goods: Exeggutor beach towels for around ¥1,100 ($6.98 USD)
Tokyo — Pikachu
Unsurprisingly, Pikachu represents Tokyo—the heart of Japan and the world’s Pokémon culture hub. From massive store displays to public art, Pikachu is everywhere. The Tokyo Pokémon Centers often feature exclusive merchandise, seasonal collaborations, and themed events. Although Pikachu is universal, the Tokyo editions frequently feature special city-inspired designs.
Photo Spot: Giant Pikachu statue inside Pokémon Center Tokyo DX
Exclusive Goods: Tokyo-limited Pikachu plushies starting at ¥2,420 ($15.37 USD)
Kanagawa — Pikachu
Kanagawa, home to Yokohama, also embraces Pikachu, partly because Yokohama hosts the iconic “Pikachu Outbreak” event each summer. Thousands of Pikachu mascots appear in parades, shows, and citywide decorations. This annual festival has become one of Japan’s most photogenic Pokémon spectacles.
Photo Spot: Pikachu parades along Yokohama’s Minato Mirai waterfront
Exclusive Goods: Yokohama Pikachu pins and apparel priced between ¥550–¥2,200 ($3.49–$13.97 USD)
Traveling through Kanto means discovering both urban Pokémon experiences and charming local twists. From Tokyo’s exclusive plushies to Yokohama’s spectacular Pikachu festivals, Kanto offers some of the best Pokémon sightseeing—and thanks to the weak yen, fans can afford more souvenirs and special events than ever before.
Chubu Block
Niigata — Bibarel
Niigata, a prefecture renowned for rice production and expansive rivers, chose Bibarel as its Local Pokémon. Bibarel’s association with water perfectly matches Niigata’s extensive river systems and irrigation culture. Local products often blend Bibarel with rice motifs, emphasizing the region’s agricultural pride.
Photo Spot: Bibarel displays at Niigata Station’s souvenir shops
Exclusive Goods: Bibarel rice-pattern pouches for around ¥880 ($5.59 USD)
Toyama — Starmie
Toyama Prefecture, bordered by the Sea of Japan, picked Starmie due to the region’s rich seafood culture and deep connection to marine life like firefly squid. Starmie’s star-like shape and water affinity reflect Toyama’s coastal identity.
Photo Spot: Starmie murals at Toyama Bay viewing spots
Exclusive Goods: Starmie keychains with firefly squid designs priced at ¥660 ($4.19 USD)
Ishikawa — Geodude
Ishikawa, known for Kanazawa’s beautiful stonework and crafts, selected Geodude to represent its local traditions involving rocks and minerals. Visitors exploring Kanazawa often encounter Geodude-themed banners at historic sites and craft centers.
Photo Spot: Geodude decorations at Kenrokuen Garden entrance
Exclusive Goods: Stone-patterned Geodude souvenirs priced at ¥770 ($4.89 USD)
Fukui — Geodude
Fukui Prefecture’s famous cliffs and prehistoric sites led to the choice of Geodude as its Local Pokémon. The region’s rocky landscapes, including Tojinbo Cliffs, fit Geodude’s rugged aesthetic. Dinosaur museums in Fukui sometimes feature crossover Pokémon art as part of tourism promotions.
Photo Spot: Geodude panels at Tojinbo Cliffs observation deck
Exclusive Goods: Dinosaur-themed Geodude magnets costing about ¥550 ($3.49 USD)
Yamanashi — Snorlax
Yamanashi is home to Mount Fuji views and sprawling fruit orchards. Its Local Pokémon, Snorlax, symbolizes leisure and abundance, fitting the region’s relaxing onsen resorts and fruit harvests. Many local products depict Snorlax lounging among peaches and grapes.
Photo Spot: Snorlax cutouts at fruit-picking farms in Yamanashi
Exclusive Goods: Snorlax peach jam priced at ¥990 ($6.28 USD)
Nagano — Dragonite
Nagano, famous for its towering mountains and historic shrines, chose Dragonite as its Local Pokémon. Dragonite embodies strength and the region’s high-altitude landscapes. Some souvenir shops offer Dragonite-themed hiking accessories.
Photo Spot: Dragonite banners at Zenkoji Temple entrance
Exclusive Goods: Dragonite trekking badge pins for around ¥660 ($4.19 USD)
Gifu — Onix
Gifu’s unique terrain, known for limestone caves and rocky scenery, led to the selection of Onix as its Local Pokémon. Onix’s long, stone-like body resonates with Gifu’s famous caves and rugged mountains.
Photo Spot: Onix signs at Gifu Castle hiking trails
Exclusive Goods: Onix cave crystal keychains costing ¥880 ($5.59 USD)
Shizuoka — Arcanine
Shizuoka, which offers stunning views of Mount Fuji and coastal beauty, picked Arcanine to represent its fiery spirit and volcanic history. Many local festivals incorporate flames and fireworks, aligning well with Arcanine’s image. Visitors often see Arcanine-themed designs near hot springs resorts.
Photo Spot: Arcanine banners at Shizuoka Station during summer festivals
Exclusive Goods: Arcanine fireworks fans priced at ¥550 ($3.49 USD)
Aichi — Magikarp
Aichi, home to Nagoya and the iconic golden shachihoko (mythical carp statues), appropriately chose Magikarp as its Local Pokémon. The Pokémon’s resemblance to carp connects perfectly with Nagoya Castle’s golden ornaments. Shops around Nagoya sell Magikarp items featuring gold accents.
Photo Spot: Magikarp displays near Nagoya Castle
Exclusive Goods: Golden Magikarp keychains for ¥770 ($4.89 USD)
Traveling through Chubu reveals a fascinating mix of coastal charm, mountainous adventures, and Pokémon tie-ins. With the current weak yen, visitors can enjoy these unique regional Pokémon goods and experiences at prices more affordable than ever.
Kinki Block
Mie — Lapras
Mie Prefecture, known for the beautiful coastline of Ise-Shima and the spiritual significance of Ise Grand Shrine, chose Lapras as its Local Pokémon. Lapras embodies connections to the sea, making it a perfect ambassador for a region famous for pearl cultivation and ocean views. Tourists visiting Mie can find Lapras art at major sightseeing spots and pearl shops.
Photo Spot: Lapras banners in Toba’s Mikimoto Pearl Island
Exclusive Goods: Lapras pearl keychains priced at ¥1,320 ($8.38 USD)
Shiga — Whiscash
Shiga is home to Lake Biwa, Japan’s largest freshwater lake, inspiring the choice of Whiscash as the prefecture’s Local Pokémon. Whiscash’s water type and catfish-like shape connect with the region’s fishing culture and folk tales involving giant catfish believed to cause earthquakes.
Photo Spot: Whiscash murals at Otsu Station
Exclusive Goods: Whiscash lake-themed coasters for around ¥660 ($4.19 USD)
Kyoto — Delphox
Kyoto, with its reputation for elegance, traditional arts, and mysticism, selected Delphox as its Local Pokémon. Delphox’s association with fire and its mystical, fox-like appearance resonate with Kyoto’s spiritual culture and ancient temples. Specialty stores in Kyoto sometimes carry Delphox-themed charms blending modern Pokémon imagery with traditional Japanese designs.
Photo Spot: Delphox illustrations near Fushimi Inari Shrine
Exclusive Goods: Delphox omamori (protective charms) for ¥770 ($4.89 USD)
Osaka — Gallade
Osaka is famous for its lively atmosphere, comedic culture, and strong sense of determination—qualities embodied by Gallade, the prefecture’s Local Pokémon. Gallade’s sword-like arms and fighting spirit align with Osaka’s reputation for energetic festivals and bustling streets.
Photo Spot: Gallade banners in Dotonbori shopping streets
Exclusive Goods: Gallade takoyaki-themed badges for ¥550 ($3.49 USD)
Hyogo — Golem
Hyogo Prefecture, home to Kobe’s international port and historical castles, chose Golem due to its stone-like body, connecting with the region’s stonework architecture. Visitors may encounter Golem imagery near historical sites like Himeji Castle and in local specialty stores.
Photo Spot: Golem signs outside Himeji Castle gates
Exclusive Goods: Golem stone-textured keychains priced at ¥770 ($4.89 USD)
Nara — Oshawott
Nara, famous for its friendly deer and ancient temples, selected Oshawott as its Local Pokémon. Oshawott’s playful nature and association with water connect to the region’s natural parks and rivers. In Nara, visitors can find Oshawott illustrations alongside deer motifs in souvenir shops.
Photo Spot: Oshawott murals in Nara Park’s visitor center
Exclusive Goods: Oshawott deer-themed stickers for ¥330 ($2.09 USD)
Wakayama — Wailord
Wakayama Prefecture, with its historic fishing villages and coastal scenery, chose Wailord to symbolize the area’s connection to the ocean and whale-watching culture. Wailord appears on signage in local ports and marine parks, encouraging tourism along the southern coast.
Photo Spot: Wailord panels at Kushimoto Marine Park
Exclusive Goods: Wailord whale-watching guidebooks for ¥990 ($6.28 USD)
The Kinki region blends Japan’s cultural heritage with vibrant urban life—and each prefecture’s Local Pokémon offers a unique lens through which to explore local history and natural wonders. Given the weak yen, travelers can dive deeper into these local experiences and souvenirs without straining their budgets.
Chugoku & Shikoku Block
Tottori — Sandshrew
Tottori, famous for the vast Tottori Sand Dunes, fittingly chose Sandshrew as its Local Pokémon. Sandshrew’s affinity with sand and desert environments perfectly symbolizes this unique landscape. Tourists can enjoy Pokémon-themed attractions at the sand dunes visitor center, where Sandshrew images adorn signs and souvenirs.
Photo Spot: Sandshrew sculptures near Tottori Sand Dunes
Exclusive Goods: Sandshrew sand-dune-shaped cookies priced at ¥550 ($3.49 USD)
Shimane — Onix
Shimane, home to ancient myths and rocky coastlines, selected Onix as its Local Pokémon. The region’s rugged landscapes and historic stone structures mirror Onix’s massive stone body. Visitors exploring Izumo Taisha Shrine may come across Onix-themed plaques and festival decorations.
Photo Spot: Onix panels at Izumo Taisha Shrine entrance
Exclusive Goods: Onix stone talismans priced at ¥880 ($5.59 USD)
Okayama — Pinsir
Okayama, known for the legend of Momotaro and vast fruit orchards, chose Pinsir as its Local Pokémon. Pinsir’s strength and horned appearance connect with the warrior spirit of the Momotaro folklore. Local items often depict Pinsir alongside peaches, symbolizing Okayama’s agricultural pride.
Photo Spot: Pinsir illustrations at Okayama Station
Exclusive Goods: Pinsir peach candy packages for around ¥660 ($4.19 USD)
Hiroshima — Furret
Hiroshima, blending urban vibrancy and historical depth, selected Furret as its Local Pokémon. Furret’s elongated body playfully represents Hiroshima’s streetcar lines and bustling shopping arcades. Tourists can find Furret-themed goods near the Peace Memorial Park and shopping streets.
Photo Spot: Furret banners in Hiroshima Hondori Arcade
Exclusive Goods: Furret tram-themed keychains for ¥770 ($4.89 USD)
Yamaguchi — Magikarp
Yamaguchi, known for rivers and beautiful bridges like Kintai Bridge, picked Magikarp as its Local Pokémon. Magikarp symbolizes the region’s close ties to river life and traditional fishing culture. Local shops sell Magikarp items themed around the scenic riversides.
Photo Spot: Magikarp displays near Kintai Bridge
Exclusive Goods: Magikarp bridge-pattern towels priced at ¥550 ($3.49 USD)
Tokushima — Torchic
Tokushima, renowned for the vibrant Awa Odori dance festival, chose Torchic for its Local Pokémon. Torchic’s lively and energetic nature reflects the festival’s dynamic spirit. Tourists visiting Tokushima during festival season will find Torchic incorporated into street banners and lanterns.
Photo Spot: Torchic lanterns at Awa Odori Kaikan Hall
Exclusive Goods: Torchic festival fans priced at ¥330 ($2.09 USD)
Kagawa — Slowpoke
Kagawa is famous for udon noodles and clever wordplay, as “Yadon” (Slowpoke’s Japanese name) sounds like “udon.” Thus, Slowpoke became the prefecture’s Local Pokémon, now featured in countless noodle shops, souvenirs, and even manhole covers.
Photo Spot: Slowpoke udon restaurant signage in Takamatsu
Exclusive Goods: Slowpoke udon packages for around ¥770 ($4.89 USD)
Ehime — Wailmer
Ehime Prefecture, with its coastal towns and maritime history, chose Wailmer as its Local Pokémon. Wailmer represents both ocean life and the region’s seafaring culture. Travelers may find Wailmer imagery at ports and maritime museums across the prefecture.
Photo Spot: Wailmer panels at Matsuyama Port
Exclusive Goods: Wailmer sea-salt candies for ¥550 ($3.49 USD)
Kochi — Corsola
Kochi, blessed with coral reefs and clear blue waters, selected Corsola as its Local Pokémon. Corsola’s coral-like appearance matches Kochi’s marine environment perfectly. Local stores often sell Corsola-themed accessories and marine souvenirs.
Photo Spot: Corsola signage at Katsurahama Beach
Exclusive Goods: Corsola coral earrings priced at ¥1,100 ($6.98 USD)
Chugoku and Shikoku offer Pokémon experiences that seamlessly blend natural wonders, folklore, and local craftsmanship. For travelers exploring these regions, discovering these unique Pokémon connections adds a whole new layer of adventure—and the current exchange rates make these exclusive finds remarkably affordable.
Kyushu & Okinawa Block
Fukuoka — Ninetales
Fukuoka, a vibrant city renowned for its energetic festivals and delicious food, chose Ninetales as its Local Pokémon. The Pokémon’s flowing tails symbolize elegance and mystery, resonating with Fukuoka’s cultural richness. Visitors can find Ninetales imagery in various souvenir shops and local festival decorations.
Photo Spot: Ninetales banners during Hakata Gion Yamakasa Festival
Exclusive Goods: Ninetales festival-themed charms for ¥770 ($4.89 USD)
Saga — Onix
Saga Prefecture, known for its pottery traditions and rugged landscapes, selected Onix to symbolize the region’s connection to stonework and natural formations. Local pottery studios sometimes feature Onix designs as part of collaborative art projects.
Photo Spot: Onix murals at Arita Porcelain Park
Exclusive Goods: Onix ceramic figurines for ¥1,100 ($6.98 USD)
Nagasaki — Azumarill
Nagasaki’s rich maritime history and connection to international trade inspired the choice of Azumarill as its Local Pokémon. Azumarill’s aquatic nature fits perfectly with Nagasaki’s port city atmosphere and historical canals. Shops around Dejima and Nagasaki Port carry exclusive Azumarill goods.
Photo Spot: Azumarill signs along Nagasaki’s harbor walkways
Exclusive Goods: Azumarill harbor-themed keychains for ¥550 ($3.49 USD)
Kumamoto — Granbull
Kumamoto, famous for Kumamoto Castle and samurai heritage, chose Granbull to represent its local strength and bravery. Granbull’s fierce yet loyal appearance symbolizes the spirit of the region. Tourists can find Granbull-themed items at castle gift shops.
Photo Spot: Granbull murals near Kumamoto Castle grounds
Exclusive Goods: Granbull samurai-themed badges priced at ¥660 ($4.19 USD)
Oita — Quagsire
Oita, celebrated for its abundant hot springs, picked Quagsire as its Local Pokémon. Quagsire’s relaxed and carefree vibe mirrors Oita’s onsen culture. Visitors can spot Quagsire imagery in Beppu’s hot spring districts.
Photo Spot: Quagsire signs outside Beppu’s hot spring steam vents
Exclusive Goods: Quagsire onsen towels for ¥770 ($4.89 USD)
Miyazaki — Exeggutor
Miyazaki’s tropical climate and palm-tree-filled beaches made Exeggutor an obvious choice as its Local Pokémon. Alolan Exeggutor’s towering shape perfectly matches Miyazaki’s coastal scenery, and local shops feature themed goods highlighting the region’s sunny vibe.
Photo Spot: Exeggutor cutouts along Aoshima Island’s palm promenade
Exclusive Goods: Exeggutor beach hats priced at ¥1,320 ($8.38 USD)
Kagoshima — Typhlosion
Kagoshima, home to the active volcano Sakurajima, selected Typhlosion as its Local Pokémon. Typhlosion’s fiery nature mirrors the volcanic activity and passionate spirit of the people in Kagoshima. Local shops carry Typhlosion-themed products that incorporate fiery motifs.
Photo Spot: Typhlosion murals near Sakurajima ferry terminal
Exclusive Goods: Typhlosion volcano-themed T-shirts for ¥1,650 ($10.47 USD)
Okinawa — Alolan Exeggutor
Okinawa, Japan’s southernmost prefecture with tropical weather and vibrant culture, chose Alolan Exeggutor as its Local Pokémon. Its towering palm-tree design perfectly symbolizes Okinawa’s beaches and laid-back island atmosphere. Travelers can spot Alolan Exeggutor statues at tourist spots and beach resorts.
Photo Spot: Alolan Exeggutor statue at Naha Airport arrival hall
Exclusive Goods: Alolan Exeggutor pineapple snacks for ¥550 ($3.49 USD)
Exploring Kyushu and Okinawa offers Pokémon fans an adventure through diverse landscapes, from volcanic mountains to tropical beaches. With the yen still weak, it’s the perfect moment for overseas visitors to collect unique Pokémon goods and experience regional culture without stretching their budgets.
Hidden Pokémon Experiences Overseas Fans Don’t Know
While many Pokémon fans visiting Japan focus on Pokémon Centers, pop-up stores, and exclusive merchandise, there’s a whole other layer of Pokémon culture hidden in everyday places that many overseas visitors overlook. These secret experiences blend local charm with Pokémon magic, offering unique memories far beyond shopping for plushies.
Pokémon Manhole Covers (Poké Lids)
One of Japan’s most charming hidden treasures is the Pokémon-themed manhole covers, known as Poké Lids. Since the Pokémon Local Acts project began, prefectures have installed beautifully designed manhole covers featuring their Local Pokémon. For example:
Slowpoke manhole covers appear all over Kagawa, each with different udon noodle designs.
Lapras manhole covers line the coastal streets of Miyagi Prefecture.
Alolan Vulpix graces manhole covers across Hokkaido.
These covers turn ordinary streets into Pokémon treasure hunts. Travelers often collect photos of each cover, and local tourist offices sometimes provide maps showing manhole locations. As of June 2025, there are over 300 unique Poké Lids installed nationwide.
Cost for Souvenirs: Poké Lid-themed magnets or keychains typically cost ¥500–¥700 ($3.18–$4.45 USD).
Local Government Pokémon Promotions
Local governments frequently partner with The Pokémon Company to promote tourism and regional products. These collaborations go far beyond posters:
Some prefectures issue Pokémon-themed resident cards as novelty souvenirs.
Special Pokémon designs appear on local buses, trains, and even ferry boats.
In smaller towns, visitors may find Pokémon art on public benches, lanterns, and festival floats.
A perfect example is Miyagi Prefecture, where Lapras not only stars in posters but is also the mascot for sightseeing boats in Matsushima Bay. Similarly, in Kagawa, Slowpoke events include udon-making workshops where participants create noodles with special Slowpoke designs on the packaging.
Pokémon Ichiban Kuji (Lottery)
An experience almost unknown to many international visitors is the Ichiban Kuji, a popular lottery system held in convenience stores, Pokémon Centers, and toy shops. Here’s how it works:
Each ticket costs about ¥680 ($4.32 USD).
Players draw tickets for a chance to win prizes labeled from A to the last prize.
Even the lower-tier prizes often include exclusive items like keychains, towels, or stationery.
Recent Pokémon Kuji themes include seasonal events, new game releases, and regional Pokémon. Unlike normal merchandise, these items are not sold separately—you can only win them. For collectors, this makes Ichiban Kuji one of the most thrilling (and potentially addictive) Pokémon experiences.
Local Pokémon Culinary Collaborations
In some regions, Pokémon collaborations extend into the culinary world:
Kagawa features Slowpoke udon, served with special packaging and pink broth inspired by Slowpoke’s color.
Miyagi offers Lapras-shaped sweets available at select confectionery stores.
Okinawa has tropical fruit desserts branded with Alolan Exeggutor imagery.
These limited-edition foods not only taste great but also make unique souvenirs. Prices vary, but many Pokémon-themed food items range from ¥500–¥1,500 ($3.18–$9.54 USD).
Exclusive Stamps and Travel Challenges
Another hidden gem is the Pokémon stamp rally—a traditional Japanese travel activity where visitors collect stamps at various stations, shops, or landmarks. Regional Pokémon stamp rallies often occur during summer or holidays:
Participants receive a booklet and hunt for stamp locations featuring Local Pokémon designs.
Completing the rally earns exclusive Pokémon postcards, pins, or merchandise.
Some stamp rallies even include digital components through smartphone apps, adding a modern twist to this classic activity. It’s an engaging way to discover new places while combining Pokémon fun with local sightseeing.
From manhole cover hunts to culinary collaborations, these hidden Pokémon experiences turn a simple trip into a treasure hunt across Japan. And with the yen still weaker than in previous years, travelers can enjoy these unique adventures—and bring home exclusive Pokémon memories—without overspending.
So if you’re planning your next trip to Japan, don’t just stick to the Pokémon Centers. Seek out these hidden gems, and you’ll uncover a side of Japan—and Pokémon—that most visitors never see.
A Pokémon-Themed Japan Travel Plan
Planning a trip to Japan as a Pokémon fan can feel overwhelming, especially with so many regions offering unique Local Pokémon experiences. To help travelers make the most of both time and budget, here’s a sample 3-day itineraryblending city attractions and hidden Pokémon gems—perfect for overseas fans visiting Japan in 2025.
Day 1 — Tokyo Pokémon Adventure
Start your journey in Tokyo, the heartbeat of Japan’s Pokémon culture.
Morning:
Visit Pokémon Center Tokyo DX in Nihonbashi. This flagship store features Tokyo-exclusive merchandise like plushies, stationery, and apparel.
Prices vary: Tokyo-limited Pikachu plushies start at ¥2,420 ($15.37 USD).
Lunch:
Try themed cafés like the Pokémon Café next door, where dishes such as Pikachu Curry cost around ¥1,800 ($11.43 USD).
Afternoon:
Explore Akihabara’s numerous game shops and figure stores. Shops like Super Potato and Mandarake offer rare Pokémon goods, vintage games, and gacha machines.
Gacha toys range from ¥200–¥500 ($1.27–$3.18 USD) each.
Evening:
Stay in Akihabara. Hotel examples:
APA Hotel Akihabara-Ekimae: Around ¥12,000 ($76.23 USD) per night.
Remm Akihabara: Around ¥16,000 ($101.64 USD) per night.
9h nine hours Akihabara: Capsule stay for about ¥4,500 ($28.59 USD).
Total estimated Day 1 spend (excluding accommodation): ¥8,000–¥12,000 ($50.82–$76.23 USD).
Day 2 — Day Trip to Kanagawa & Yokohama
Kanagawa is a Pokémon hotspot thanks to the famous Pikachu Outbreak in Yokohama.
Morning:
Take a train from Akihabara to Yokohama (about 40 minutes, ¥480 or $3.05 USD one-way).
Visit the Minato Mirai area where the Pikachu Outbreak usually takes place every summer. Thousands of Pikachu mascots appear in parades and shows.
Lunch:
Enjoy local food in Chinatown. Average meal: ¥1,200 ($7.63 USD).
Afternoon:
Head to Pokémon Center Yokohama inside the Marui City Yokohama shopping mall.
Exclusive items like Yokohama Pikachu merchandise range from ¥550–¥2,200 ($3.49–$13.97 USD).
Evening:
Return to Tokyo.
Total estimated Day 2 spend (excluding accommodation): ¥8,000–¥10,000 ($50.82–$63.53 USD).
Day 3 — Hidden Pokémon Local Acts in Nearby Prefectures
On the final day, explore regional Pokémon experiences outside major cities.
Option A: Kagawa (Slowpoke Udon Adventure)
Flight from Tokyo to Takamatsu: approx. ¥14,000 ($89.00 USD) one-way.
Enjoy Slowpoke-themed udon, typically ¥770 ($4.89 USD) per serving.
Hunt Slowpoke manhole covers and visit Takamatsu’s Pokémon spots.
Return flight: ¥14,000 ($89.00 USD).
Estimated Day Cost: ¥30,000–¥35,000 ($190.93–$222.41 USD).
Option B: Miyagi (Lapras Cruise)
Shinkansen from Tokyo to Sendai: approx. ¥11,000 ($69.88 USD) one-way.
Lapras-themed cruise in Matsushima Bay: around ¥1,500 ($9.54 USD).
Local Lapras merchandise: ¥1,100–¥3,300 ($6.98–$20.96 USD).
Return trip cost: same as outbound.
Estimated Day Cost: ¥25,000–¥28,000 ($158.09–$177.19 USD).
These side trips let travelers dive into regional Pokémon culture while taking advantage of the favorable exchange rate. Many of these unique experiences and souvenirs are simply unavailable outside Japan.
Budget Summary for Pokémon Trip (Per Person)
| Item | Estimated Cost (JPY) | USD Equivalent |
|---|---|---|
| Accommodation (2 nights) | ¥24,000–¥32,000 | $152.46–$203.28 |
| Local Transport | ¥3,000–¥6,000 | $19.05–$38.10 |
| Food & Drinks | ¥10,000–¥15,000 | $63.53–$95.29 |
| Shopping | ¥8,000–¥15,000 | $50.82–$95.29 |
| Optional Day 3 Trip | ¥25,000–¥35,000 | $158.09–$222.41 |
| Total Trip Cost | ¥70,000–¥103,000 | $445.95–$654.37 |
All costs are approximate as of June 2025. Thanks to the weak yen, Pokémon fans can afford experiences that would have been much pricier just a few years ago.
Travel Tips for Pokémon Fans
Check Pokémon Center official websites for event schedules.
Collect manhole cover photos as free souvenirs.
Carry cash for Ichiban Kuji lotteries, which often don’t accept cards.
Book Pokémon Café seats online in advance—they sell out quickly.
A Pokémon-themed trip to Japan is no longer just a dream for overseas fans—it’s a realistic and affordable adventure. From hidden local Pokémon to urban Pokémon havens, Japan offers treasures that only those willing to explore beyond the usual tourist paths will discover.
Message to Overseas Pokémon Fans
To every Pokémon fan dreaming of visiting Japan: now might truly be the perfect time to turn that dream into reality. While the world knows Japan as the birthplace of Pikachu and countless games, there’s a deeper layer to Pokémon culture waiting for those willing to explore beyond the usual tourist spots.
Right now, the Japanese yen remains historically weak, sitting around ¥157.40 per US dollar as of June 2025. Compared to rates just five years ago, this means overseas visitors can afford more experiences, shopping, and regional adventures than ever before. Limited-edition plushies, special manhole cover souvenirs, and even long-distance train travel are all more budget-friendly, opening up new possibilities for fans eager to immerse themselves in Pokémon’s true homeland.
But it’s not just about cheaper prices. Japan offers Pokémon experiences that simply don’t exist anywhere else:
Imagine collecting stamps of Local Pokémon as you travel between cities.
Taste udon noodles served in bowls decorated with Slowpoke illustrations.
Ride on sightseeing boats painted with Lapras.
Hunt for hidden Poké Lids in rural streets far from the crowds.
These are the adventures that transform a Pokémon fan’s holiday into something unforgettable. And most importantly, they’re experiences that help connect fans more deeply with Japanese culture, regional traditions, and the everyday lives of the people who call these places home.
Social media makes it easier than ever to share these discoveries. Pictures of manhole covers, unique regional merchandise, and hidden cafés quickly go viral among global Pokémon communities. A simple photo of a Lapras manhole cover might spark conversations with fans in Europe, America, or Asia, building friendships through shared passion.
Here’s some practical advice for Pokémon fans considering a trip:
Start planning early. Events like the Pikachu Outbreak in Yokohama fill up fast.
Use official Pokémon websites to check for pop-up stores, exclusive lotteries, and local events.
Budget for hidden costs. Pokémon lotteries (Ichiban Kuji), regional transport, and surprise limited-edition items can tempt you to spend more than you planned—but they’re worth it!
Be curious. Sometimes the best Pokémon finds are accidental—a mural in a tiny train station or a manhole cover discovered by chance.
Japan is welcoming travelers again with open arms. For Pokémon fans, this is more than a vacation; it’s a pilgrimage to the heart of a world that’s inspired millions. Whether you’re a collector, gamer, cosplayer, or someone who simply loves the bright colors and creativity Pokémon brings, there’s never been a better moment to explore Japan’s Pokémon secrets.
So pack your bags, bring your Pokédex, and come discover a side of Japan that even many locals are still exploring. The Pokémon journey is waiting—and it’s far more affordable, accessible, and magical than ever before.
Conclusion
Japan has always been the spiritual home of Pokémon, but in 2025, it offers an entirely new level of adventure for overseas fans. Thanks to the favorable exchange rate, experiences once considered luxuries—like collecting exclusive plushies, joining Pokémon-themed cruises, or hunting for unique manhole covers—are now within easier reach.
Yet, as we’ve explored, there’s far more to Pokémon travel than shopping in big cities. The Pokémon Local Acts initiative has turned every corner of Japan into a potential pilgrimage site for fans. From Alolan Vulpix under Hokkaido’s snow to Slowpoke slurping udon in Kagawa, these regional partnerships breathe new life into both tourism and Pokémon lore. They reveal how deeply intertwined Pokémon has become with Japan’s regional identity, traditions, and local pride.
For travelers, this means that Pokémon isn’t just something to buy—it’s a pathway into Japan’s landscapes, culture, and community. It’s discovering tiny train stations adorned with Pokémon art, tasting special regional dishes, and feeling a connection to places you never knew existed.
The adventure doesn’t end when your flight departs. You’ll carry home not only exclusive merchandise but also stories and memories that make your fandom even richer. You might even inspire fellow fans back home to embark on their own Pokémon journeys.
So, if you’ve been waiting for the perfect time to explore Japan as a Pokémon fan, this is it. The country’s doors are wide open, prices are traveler-friendly, and Pokémon is waiting to guide you to places off the beaten path. Don’t miss the chance to turn your love for Pokémon into the ultimate real-world adventure.
Pack your bags. Japan—and its hidden Pokémon secrets—awaits you.
We are waiting for your visit to Japan in Japan!
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