Maid cafes in Akihabara are changing in business. Japanese geeks are lonely.

The changing culture of Akihabara and the maid cafe.

The maid cafe, which spread all over the country from Akihabara from around 2000, has been reduced in size, but it is still working hard to survive.

The streets of Akihabara lined with famous maid cafes

Our Akihabara is in a pinch!

The customer service of the famous maid is changing.

The environment surrounding maid cafes has become even more severe due to the influence of the exposure by the wind management law, but there are also bright topics such as the opening of new stores.

We investigated the current location of such a maid cafe!

I will tell you about the current situation in Akihabara from Japan.

１・There are only a few new maid cafes opened in Akihabara in 2022.

"Little Star Rabbit", the first maid cafe in four years, has opened from TOYGROUP, which has multiple stores mainly in the Akihabara area.

The concept is "Star and Rabbit", and the space-themed store and the maids in cute uniforms will welcome you.

This year's new stores in Akihabara are only a few stores, including Little Star Rabbit, and the explosive momentum like before has been hidden.

２・Five maid cafes in Akihabara are exposed for "violation of the wind and management law"

Around May 2021, a maid cafe in Akihabara was caught by the wind management law.

There is information that there was a problem with customer service and customer service that was too much, and it was also considered uneasy in terms of security in the Akihabara area.

In recent years, cafes with themes like maid cafes have been called "concept cafes", and this uproar ended in the form of simultaneous detection with other concafes.

Originally, Concafe is just a "cafe", so it can be operated without violating the rules of the Wind Management Act.

Therefore, it is advantageous on the management side, such as being able to hire high school students who are relatively inexpensive labor under the law, and it is not more difficult than necessary to find a property to open a shop.

Also, from the perspective of working women, you can earn more money than ordinary coffee shops, and you don't have to participate in shady conversations, so there are many applications for jobs.

I'm worried that the service industry, which is difficult to draw the line of the concafe industry, will shrink further due to this detection.

３・Maid cafes that are developing overseas also survive.

Meidorimin, which expanded to Bangkok, Thailand about 10 years ago, continues to be active by increasing its number of stores to three.

By making full use of SNS, we accurately grasp the needs of local customers and contribute to the coffee shop boom in Bangkok.

In this way, maid cafes are not declining, and we continue to do our best to expand the genre as a kind of concept cafe and find a place overseas.

I'm looking forward to seeing how the struggle for survival will change in the future.

This time, I told you about the current situation of the maid cafe in Akihabara. I hope I can be of help to those who haven't come yet and those who are coming! See you in the next article!